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Philip Gipson's avatar

That "a" design for Abbott Laboratories is a pure stroke of genius on the part of its creators. It amazes me that that logo continues to be used to this very day.

Mark's avatar

Looks like Abbott is modifying our logo. Note I sent to Abbott:

What the hell did you guys do to the classic Abbott logo? It has always been one of the best, with the small a, in corporate America. Do you have a room full of marketing and advertising execs with nothing better to do? The cost to change all markings on buildings and countless other items must be staggering. Please tell me we won’t be changing to the new font on the Abbott logo.