I wish they hadn't added the black outline version. The solid white text on the red box was perfect as is. Always fun to see such a simple yet effective logo!
This will have been to improve contrast in very visually busy packaging contexts. Having these variations, in the world of toy packaging totally makes sense.
This very logo remains as iconic as the day it was introduced. I'm glad it remains unchanged.
I wish they hadn't added the black outline version. The solid white text on the red box was perfect as is. Always fun to see such a simple yet effective logo!
This will have been to improve contrast in very visually busy packaging contexts. Having these variations, in the world of toy packaging totally makes sense.