A cross with depth and direction
www.logohistories.com
A cross with depth and direction
Philip Gips' logo for Beekman Downtown Hospital
As part of an extensive urban renewal project for Manhattan the Beekman Downtown Hospital underwent a period of modernisation. This introduced new facilities and technologies to the hospital.
A new visual identity programme was developed during the same period to outwardly convey the hospital’s new modernised facilities as well as addressing and improving communication and minimising production costs.