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A cross with depth and direction
www.logohistories.com

A cross with depth and direction

Philip Gips' logo for Beekman Downtown Hospital

Richard Baird
Dec 20, 2021
4
Share this post
A cross with depth and direction
www.logohistories.com
Logo, Beekman Downtown Hospital, 1969

As part of an extensive urban renewal project for Manhattan the Beekman Downtown Hospital underwent a period of modernisation. This introduced new facilities and technologies to the hospital.

A new visual identity programme was developed during the same period to outwardly convey the hospital’s new modernised facilities as well as addressing and improving communication and minimising production costs.

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