Logo Histories

Logo Histories

Research: Benesse, Kyudenku & ACOM

Logo Histories' Research Archive Issue 25

Sep 23, 2023
∙ Paid

In Issue 25 of Logo Histories’ Research Archive I continue to take a dive into 1980s and 90s corporate identities from Japan with assets from Benesse, Kyudenku and ACOM. It’s surprising to see how Japan managed to hold on to the modernist aesthetic as DTP started to impose itself on Western brand identities.

Research Archive is a look at some of the mat…

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