Research: Cadillac, Apple & Juchheim's

Logo Histories' Research Archive Issue 17

In Issue 17 of Logo Histories’ Research Archive we have pages from the 1992 Cadillac corporate identification manual, assets from the Apple 1987 brand manual and PAOS’ identity for German bakery in Japan Juchheim’s.

Research Archive is a look at some of the materials I’ve picked up to write Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes 100 stories of logo design of the past (Free previews here) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.

Have a great weekend.
All the best, Rich

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Cadillac
TBC
1992, USA

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Apple
Rob Janoff (1977) Guidelines (1987)
USA

See more: Brand Archive Case Study

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Juchheim's
PAOS
1982, Japan

See more: Brand Archive Case Study

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Logo Histories: Mobil

Want more? Check out the story of Chermayeff & Geismar’s work with Mobil. Don’t miss out on this and an archive of nearly 100 other Logo Histories.

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If you enjoyed reading Logo Histories also check out these projects:

Brand Archive (Beta) – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.