Canadian Pacific Forest Products – What's the concept?

A look at the concept behind Stuart Ash's 1986 logo for Canadian Pacific Forest Products.

What’s the concept?

In 1974 Great Lakes Paper was acquired by Canadian Pacific, a company created in 1971 to hold properties formerly owned by Canadian Pacific Railway. With this, its name was changed to Great Lakes Forest Products.

In the mid-1980s the company was amalgamated with Canadian International Paper Company, a former subsidiary of International…