Logo Histories

Logo Histories

Centennial American Properties – What's the concept?

A look at the concept behind Steve Rousso's 1985 logo for American Centennial Properties.

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Richard Baird
Apr 30, 2026
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What’s the concept?

Centennial American Properties was established by David W. Glenn in 1976. By the mid-1980s it had successfully developed over 7 million square feet of commercial space. To better reflect its success and continued growth the company commissioned designer Steve Rousso to develop a new logo.

Rousso’s logo for Centennial American Propertie…

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