Raymond Loewy's 1966 logo for Co-op France
It seems to me that Loewy's logo is a reinterpretation of the one designed by Albe and Lica Steiner for italian Coop in 1963.
I prefer Steiner's because, with the use of interconnected letters, it suggests "cooperation" right from the logo.
It’s the letters. They just lend themselves towards similar outcomes
It seems to me that Loewy's logo is a reinterpretation of the one designed by Albe and Lica Steiner for italian Coop in 1963.
I prefer Steiner's because, with the use of interconnected letters, it suggests "cooperation" right from the logo.
It’s the letters. They just lend themselves towards similar outcomes