Thank you for this! I loved Esprit so much that I ended up pursuing a career in brand development. It remains a masterclass in creative execution that results in an immersive experience, and how to develop a highly resonant business that is still missed by many women who grew up with it decades after its demise.
I loved Esprit, grew up in northern ca bay area and we used to drive into the city from the south bay in the 1980s to go to the outlet store when I was in elementary, the esprit outlet was wonderful.
Seeing this logo for Esprit really does take me back. I've seen it a few times and can already see its importance. Its designers clearly knew what they were doing, and I applaud them for giving it the life that it has.
Thank you for this! I loved Esprit so much that I ended up pursuing a career in brand development. It remains a masterclass in creative execution that results in an immersive experience, and how to develop a highly resonant business that is still missed by many women who grew up with it decades after its demise.
This is wonderful to read
I loved Esprit, grew up in northern ca bay area and we used to drive into the city from the south bay in the 1980s to go to the outlet store when I was in elementary, the esprit outlet was wonderful.
Seeing this logo for Esprit really does take me back. I've seen it a few times and can already see its importance. Its designers clearly knew what they were doing, and I applaud them for giving it the life that it has.