Lippincott & Margulies' 1967 logo for RCA Corporation.
I really, really like this logo for RCA. It looks totally ahead of its time for a 1960s product. Lippincott & Margulies did a wonderful thing by presenting the logo to the world.
It was a smart idea. Too bad Sarnoff (son of founder), with his indiscriminate acquisitions, ran the place into the ground.
The RCA logo still looks radical and impactful. Pity it had to be retired. I'm hoping Unit Editions might do a facsimile brand manual on it.
I really, really like this logo for RCA. It looks totally ahead of its time for a 1960s product. Lippincott & Margulies did a wonderful thing by presenting the logo to the world.
It was a smart idea. Too bad Sarnoff (son of founder), with his indiscriminate acquisitions, ran the place into the ground.
The RCA logo still looks radical and impactful. Pity it had to be retired. I'm hoping Unit Editions might do a facsimile brand manual on it.