DYNIC – What's the concept?
The concept behind Landor Associates' 1974 logo for DYNIC Corporation
Nippon Cloth Industry Co., Ltd. was a Kyoto book binding materials specialist, founded in 1919. Over a 55 year period its products had significantly diversified, making its previous visual identity, one that was specific and traditional, a poor reflection of its growing contemporary operation.
In 1974 Landor Associates were brought in to develop a new name and visual identity system that would better reflect current times and the corporation’s growing ambition.
DYNIC, translated phonetically as “the greatest” and NIC was the commonly used shorthand derived from the initials of Nippon Cloth Industry. This became the foundation of the new name. This was paired with a modern logo constructed from simple geometric forms. In its allusion to a flying bird, the symbol sought to convey the upward and dynamic path of the business as it grew and continued to diversify.
This new logo then helped to unify over twenty subsidiaries. The use of both Japanese and English, connected by the logo and custom lettering, furthered this communicative vision, conveying an ‘international perspective’.
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