Esprit, Brand Manuals, Adidas and more modernist logo inspiration.
What's Old is New 06 – Logo Histories
In Issue 6 of What’s Old is New, I share some additions to the platforms and resources I run alongside Logo Histories. These include LogoArchive, Brand Archive, LogoArchive Shop and BP&O.
LogoArchive
Discover the internet’s largest historical Logo archive, updated every day. Now with over 3000 examples of logo design from 1920-2000.Above, some of the latest logos digitised and added to the site over the last two weeks.
→ Sign-up here
BP&O
Read about Two Times Elliott’s brand identity for new toothpaste brand Paist, and discover over a decades worth of opinion from one of the longest running dedicated branding blogs.
→ Get inspired
LogoArchive Shop
Browse the largest collection of brand manuals, including rare examples from Japan, designed by legends such as Ikko Tanaka (Daiko & IBC) and PAOS (Juchheim's & Maebishi Shinkin Bank).
→ Start shopping
Brand Archive
Find historical brand assets from the likes of Esprit and NBC alongside contemporary brands that include Airbnb and Sendwave. Super-power your brand research with Brand Archive, a platform of brands past and present.
→ Join here
Logo Histories
Explore the internet's largest collection of logo stories with Logo Histories. Learn about the concepts, contexts and considerations behind the very best logo design and branding of the past.
Tomorrow, on Logo Histories, I’ll share the story of Hans Fick’s trefoil logo and Adi Dassler’s logotype for Adidas. To access our entire archive of 100+ stories, and receive this story straight into your inbox, upgrade below.
→ Upgrade here
Thanks for checking out this latest What’s Old is New post, and for your continued support. Don’t forget, there will be a new Logo Histories out tomorrow. Paid subscribers can access our entire archive of over 100 stories.
Quick links:
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.