Extrusion Logos
Learn about extrusion in logo design.
The flat surface of the page or screen is subverted by the ‘extruded logo’. It mimics the perspectives and depth of real world objects. It’s a tension that lends an eye-catching and memorable aspect to a logo.
It is different from, but related to, the 3d logo. Here, the same footprint extends outwards, either isometrically or with perspective.
This technique is often employed by designers in the context of, for example, packaging and manufacturing, construction and architecture. Those industries working with physical space. This is often enhanced by light and dark, or positive and negative space to create a sense of light and shade created by a physical object.
The looping ribbon like planes of Soichi Saito and Katsuichi Ito’s logo for Japanese printer Hokushin Printing Co. uses extrusion to allude to the movement of thin sheets of paper around a press to cleverly form an ‘H’.
Extrusion logos have also been used by designers who are seeking to suggest notions of expansiveness or growth as the shapes grow upward and outward, or simply to create visual drama.
Want more examples of extrusion used in logo design? Search ‘Extrusion’ on LogoArchive.
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