Gatopardo – What's the concept?
The concept behind Guillermo González Ruiz & Dora Kappel's 1984 logo for the Gatopardo's cildren's clothing line
Gatopardo was a Argentinian fashion brand. In the mid-80’s designers Guillermo González Ruiz & Dora Kappel worked with the brand to develop logos for its men’s and children’s lines.
The men’s proposal depicted a leopard’s claw. This formed the negative space of a G. It offered an interpretation of the brand’s name and had an aggressive attitude.
For a new Gatopardo children’s fashion line, the men’s logo was considered too fierce, and a separate logo for this was specially designed.
A three by three grid was constructed, and a series of squares and circles were used to create a leopard’s head. This geometric approach made a connection with the parent brand and appeared more playful reducing the ferocity of the animal appropriate to the new children’s line.
Thank you for subscribing to Logo Histories. If you enjoy reading this short you may also enjoy these resources from the same team:
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.