Logo Histories

Logo Histories

Impossible Logos

Learn about impossible objects in logo design.

Richard Baird's avatar
Richard Baird
Jun 24, 2026
∙ Paid
Perfect Film & Chemical Corp, Hess & Antupit, USA, 1968, Chemicals

Impossible logos catch the eye in their close relationship with, but ultimate subversion of the physical world. They twist and fold into themselves, creating mystery and intrigue which aid recognition and recall.

Just like negative space logos, these logos can be traced back to artists suc…

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