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Leaning into the future
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Leaning into the future

Pentagram's 1975 logo for Lucas Industries

Richard Baird
Jan 24, 2022
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Share this post
Leaning into the future
www.logohistories.com
Lucas-Logo-2.jpg
Logo (Primary Version), Lucas Industries, Pentagram, 1975

Lucas Industries was a British manufacturer of automotive and aerospace components that grew, by the mid-1970s, into one of the largest of its kind in the world.

At the time, the corporate policy was to appear publicly as small in scale, even though it was significant and extensive. This policy, however, had brought about a complex tapestry of subsidiary names, trademarks and brands.

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