Leaning into the future
Pentagram's 1975 logo for Lucas Industries
Lucas Industries was a British manufacturer of automotive and aerospace components that grew, by the mid-1970s, into one of the largest of its kind in the world.
At the time, the corporate policy was to appear publicly as small in scale, even though it was significant and extensive. This policy, however, had brought about a complex tapestry of subsidiary names, trademarks and brands.