MacMillan Bloedel – What's the concept?

A look at the concept behind Lester Beall's 1960 logo for MacMillan Bloedel.

What’s the concept?

MacMillan Bloedel was a Canadian forestry company with headquarters in Vancouver. It was formed by a merger of Powell River Company, the Bloedel Stewart Welch Company and the H.R. MacMillan Company in 1951 and 1959.

Following these mergers, as the company diversified its product lines and formed subsidiaries, the need for a new logo be…