Logo Histories

Logo Histories

Making a mark

The concept behind Chermayeff & Geismar's 1963 logo for USIA Graphic Arts USA exhibition.

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Richard Baird
Sep 07, 2026
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USIA Graphic Arts USA – What's the concept?

Graphic Arts USA was part of a broader initiative to present the ‘vibrant’ and 'experimental world’ of 1960s American graphic arts to audiences in the former USSR who were only accustomed to ‘Socialist Realism’, an art style sanctioned and controlled by the government of the time.

Other exhibitions that were part of the USIA international initiative also…

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