Logo Histories

Logo Histories

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Logo Histories
Logo Histories
Vitality and continued growth
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Vitality and continued growth

Igarashi Studio's 1986 logo for Meiji Dairies Corporation.

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Richard Baird
Jun 13, 2023
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Logo Histories
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Vitality and continued growth
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Igarashi Studio's 1986 logo for Meiji Dairies Corporation.

This post is supported by LogoArchive – The home of historical logos. Discover over 4000 of history’s greatest designs from the world’s finest designers. Always find the logo inspiration you need for your next project. Start here.


Meiji Dairies Corporation (明治乳業株式会社, Meiji Nyūgyō Kabushiki-gaisha) was founded in 1917 as a producer of dairy products.Over the following decades, it expanded its operations into the manufacturing and distribution of a full range of food products for the Japanese market.

In 1986, ahead of its 70th anniversary, Meiji Dairies Corporation sought out a new corporate identity. This intended to help bring into alignment the company’s graphic communication with its expansion plans, create a system that would establish a consistent image of the corporation as it moved into new non-food related markets and support its people-focused mission to enhance and contribute to the better health and well-being of all.

Continue reading to discover the concept behind the logo. See how it was applied, and placed within a logotype, and used across vehicle livery and signage.

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