Vitality and continued growth
Igarashi Studio's 1986 logo for Meiji Dairies Corporation
Meiji Dairies Corporation (明治乳業株式会社, Meiji Nyūgyō Kabushiki-gaisha) was founded in 1917 as a producer of dairy products.Over the following decades, it expanded its operations into the manufacturing and distribution of a full range of food products for the Japanese market.
In 1986, ahead of its 70th anniversary, Meiji Dairies Corporation sought out a new corporate identity. This intended to help bring into alignment the company’s graphic communication with its expansion plans, create a system that would establish a consistent image of the corporation as it moved into new non-food related markets and support its people-focused mission to enhance and contribute to the better health and well-being of all.
Continue reading to discover the concept behind the logo. See how it was applied, and placed within a logotype, and used across vehicle livery and signage.