Multicanal – What's the concept?
A look at the concept behind Steff Geissbuhler's 1992 logo for Multicanal
What’s the concept?
Multicanal was an Argentinian cable television and internet provider that launched in 1992 and operated across a number of South American countries. It was formed from the merger of Video Cable Privado (VCP) and Buenos Aires Cable (BAC).
Drawing on the name, which translates to ‘multiple channels’ in English, Steff Geissbuhler devised a logo in which five stars intersect form a negative space M.
The visual language becomes five star quality delivered across Multicanal’s network of channels. The convergence of these into a single operating entity was supported by an animation, with the five stars emerging from different directions, meeting and completing the logo at the centre of the screen.
Proximity
By using the proximity of shapes and lines it can be possible to evoke a sense of light and shade, depth and motion as well as forming layers and secondary images in logo design.
The movement of goods and the forward motion of public transportation is implied by the weight and closeness of lines used by Martine Gadbois for Gadbois Transport & Contant Transport.
Thank you for subscribing to Logo Histories. If you enjoy reading this short you may also enjoy these resources from the same team:
New! Portal – Design-driven jobs board and applicant management.
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.