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Multicanal – What's the concept?

A look at the concept behind Steff Geissbuhler's 1992 logo for Multicanal

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Richard Baird
May 21, 2026
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What’s the concept?

Multicanal was an Argentinian cable television and internet provider that launched in 1992 and operated across a number of South American countries. It was formed from the merger of Video Cable Privado (VCP) and Buenos Aires Cable (BAC).

Drawing on the name, which translates to ‘multiple channels’ in English, Steff Geissbuhler devised …

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