What’s the concept?
Multicanal was an Argentinian cable television and internet provider that launched in 1992 and operated across a number of South American countries. It was formed from the merger of Video Cable Privado (VCP) and Buenos Aires Cable (BAC).
Drawing on the name, which translates to ‘multiple channels’ in English, Steff Geissbuhler devised a logo in which five stars intersect form a negative space M.
The visual language becomes five star quality delivered across Multicanal’s network of channels. The convergence of these into a single operating entity was supported by an animation, with the five stars emerging from different directions, meeting and completing the logo at the centre of the screen.
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