Logo Histories

Logo Histories

Negative Space Logos

Learn about negative space in logo design

Richard Baird's avatar
Richard Baird
Jun 18, 2026
∙ Paid
Brauerei Frastanz, Othmar Motter, 1983, Beverage, Austria
Brauerei Frastanz, Othmar Motter, 1983, Beverage, Austria

Positive and negative space have and continue to serve an important role in art, design and architecture, creating a critical interplay between what is present and what is absent. Sometimes this is leveraged for compositional reasons or used to communicate or allude to something further.

In logo de…

User's avatar

Continue reading this post for free, courtesy of Richard Baird.

Or purchase a paid subscription.
© 2026 Richard Baird Ltd · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture