Logo Histories

Logo Histories

Proximity Logos

Learn about proximity in logo design.

Richard Baird's avatar
Richard Baird
Aug 05, 2026
∙ Paid
Boulevard St-Martin Auto Inc., René Massicotte, 1980, Canada

Proximity can be used to describe the nearness and relationship of objects in space. In the context of logo design, this can be extended to the closeness and relationship between shapes, and specifically, of volumes. This relationship between volumes differentiates this technique from others su…

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