Proximity Logos
Learn about proximity in logo design.
Proximity can be used to describe the nearness and relationship of objects in space. In the context of logo design, this can be extended to the closeness and relationship between shapes, and specifically, of volumes. This relationship between volumes differentiates this technique from others such as the interaction between positive and negative space.
By using the proximity of shapes and lines it can be possible to evoke a sense of light and shade, depth and motion as well as creating layers and secondary images in logo design. By using differing line weights and playing with their closeness Jack Weiss creates the sense of two diamonds, one nested inside another in his logo for Evanston Art Center.
The movement of goods and an allusion to the forward motion of public transportation is implied by Martine Gadbois in the weight and closeness of lines, building to a ‘C’ for logistics company Contant Transport.
Want more examples of proximity used in logo design? Search ‘Proximity’ on LogoArchive.
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