Logo Histories

Logo Histories

Reflection Logos

Learn about reflection in logo design

Richard Baird's avatar
Richard Baird
Jun 11, 2026
∙ Paid
Vitosha New Otani Hotel, B Ognyanova & T. Ognyanova, 1979, Bulgaria,

Like repetition logos, reflection logos get a lot more from doing just a little more.

The creativity here is in the question ‘what else can be gained from what I already have’. Instead of just repeating, an invisible line is drawn, often horizontal or vertical, occasionally diagonally,…

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