Reflection Logos
Learn about reflection in logo design.
Like repetition logos, reflection logos get a lot more from doing just a little more.
The creativity here is in the question ‘what else can be gained from what I already have’. Instead of just repeating, an invisible line is drawn, often horizontal or vertical, occasionally diagonally, and this acts as a mirror.
The narrative moves away from mere duplication and focuses on the relational. A reflected ‘B’ becomes a butterfly, a reflected arrow suggests coming and going, ascending and descending. An ‘M’ then forms a ‘W’.
In the instance of Bob Noorda’s concept for Milan Metro, a reflected M expresses the notion of above and below ground.
In the reflecting of form, a logo takes on further meaning, and thus offers more space for ownership and memorability. Letters become animals and inanimate objects such as books. There is also symmetry, a balanced resolution that feels calm rather than the tension of asymmetrical logos (coming soon), and often with an inherent sense completeness.
Want more examples of reflection used in logo design? Search ‘Reflection’ on LogoArchive.
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