Repetition Logos
Learn about repetition in logo design.
Repeating the same shape can be used to imply further meaning. Techniques such as tessellating, stacking and mirroring each carries their own individual allusions. A tree becomes a forest, a person becomes a community, a book becomes a library.
In the repeated stacking of an ‘M’ Maurizio Milani calls to mind corrugated cardboard for manufacturer Mingazzini & Figli.
This techniques offers designers an opportunity to create a simple visual puzzle, inferred or felt not explicit nor ‘read’, inviting curiosity and instilling a logo in the memory of the viewer. The approach derives more from just a little more, just by duplicating, meaning and distinction are arrived at whilst maintaining simplicity.
You can find hundreds more repetition logos to learn from on LogoArchive. Search “repetition”.
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