Logo Histories

Logo Histories

Repetition Logos

Learn about repetition in logo design

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Richard Baird
Jun 08, 2026
∙ Paid
Eidgenössisches Turnfest, Blaise Bron, 1963, Switzerland, Forest

Repeating the same shape can be used to imply further meaning. Techniques such as tessellating, stacking and mirroring each carries their own individual allusions. A tree becomes a forest, a person becomes a community, a book becomes a library.

In the repeated stacking of an ‘M’ Maurizio Mi…

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