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Research: Matsuya, John Deere & Nova
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Research: Matsuya, John Deere & Nova

Logo Histories' Research Archive Issue 34.

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Richard Baird
Dec 09, 2023
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Research: Matsuya, John Deere & Nova
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In Issue 34 of Logo Histories’ Research Archive we have have assets from Japanese department store Matsuya designed by PAOS; logos and icons for John Deere by the Deere & Company Advertising Department and logo variations of the Nova logo by Landor Associates.

Research Archive is a look at some of the materials I’ve picked up to help source stories for Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes 100+ stories of logo design of the past (the biggest of its kind) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.



Matsuya
PAOS
1982, Japan

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John Deere
Deere & Company Advertising Department

1972, USA


Nova
Landor Associates
1983, Japan


If you would like to support this project, you can become a paid subscriber of Logo Histories, LogoArchive, or both. We also have a shop of historical design books and magazines, plus, a limited edition series of zines on the LogoArchive Shop. If you’re looking for help with your design research try Brand Archive.

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Logo Histories: Bata

Design Research Unit's 1969 corporate identity for Bata.

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If you enjoyed reading Logo Histories also check out these projects:

Brand Archive – Research tool for brand designers.
LogoArchive Website
– Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.


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By Richard Baird · Hundreds of paid subscribers
Get an instant logo design history lesson – discover the internet's biggest collection of logo stories with Logo Histories.
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Research: Matsuya, John Deere & Nova
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Kamekura's Shell
Yusaku Kamekura's 1963 unused logo proposal forBritish oil giant Shell
Mar 7, 2023 • 
Richard Baird
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Kamekura's Shell
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Aggressive and reliable
Lippincott & Margulies' 1962 logo for Royal Bank.
Sep 3, 2024 • 
Richard Baird
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Aggressive and reliable
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Japan Railways Logo, 1987
Yoji Yamamoto's 1987 logo for Japan Railways.
Apr 8 • 
Richard Baird
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Japan Railways Logo, 1987
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