The way those diagonal cuts on the rectangle evolved into a radial pattern is really elegant. Its interesting how slicing at an angle can create something that reads as both movement and structure at the same time. I always find it facinating when a logo manages to be technically precise but still feels dynamic. The fact that this functioned as a mobile billboard across the Italian countryside is perfect.
Nice work, Heinze.
The way those diagonal cuts on the rectangle evolved into a radial pattern is really elegant. Its interesting how slicing at an angle can create something that reads as both movement and structure at the same time. I always find it facinating when a logo manages to be technically precise but still feels dynamic. The fact that this functioned as a mobile billboard across the Italian countryside is perfect.
And the letter ‘S’!