Tactics was a men’s cosmetics brand manufactured by Japanese company Shiseido. Shiseido was founded in 1872 and is still in operation today.
The Tactics logo was designed by Mervyn Kurlansky and Lora Starling at british design studio Pentagram. This was constructed from 64 spaced-out solid squares, with 20 rotated to form the letter ‘T’.
The logo, in its …
