Logo Histories

Logo Histories

The Pacific Telesis Group – What's the concept?

A look at the concept behind Greg Silveria and Donald Bartels 1984 logo for The Pacific Telesis Group.

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Richard Baird
Jun 03, 2026
∙ Paid

In 1982 an antitrust lawsuit resulted in the divestiture of AT&T’s local operating subsidiaries. This resulted in Pacific Telesis Group becoming one of several regional telephone companies in the United States serving California and Nevada.

Landor & Associates developed a logo and design policy for Pacific Telesis Group that would help separate the compa…

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