The Prince Hotels Group – What's the concept?

A look at the concept behind Yusaku Kamekura's 1968 logo for The Prince Hotels Group.

What’s the concept?

Prior to Yusaku Kamekura’s involvement, The Prince Hotel Group had been represented by a logo close in form to that of a chrysanthemum flower. At first glance, this resembled the crest of the emperor.

This crest was considered old and as having a poor shape so, in 1968, it was decided that it be replaced.

At a meeting, group chairman …