The Prince Hotels Group – What's the concept?
A look at the concept behind Yusaku Kamekura's 1968 logo for The Prince Hotels Group.
What’s the concept?
Prior to Yusaku Kamekura’s involvement, The Prince Hotel Group had been represented by a logo close in form to that of a chrysanthemum flower. At first glance, this resembled the crest of the emperor.
This crest was considered old and as having a poor shape so, in 1968, it was decided that it be replaced.
At a meeting, group chairman had expressed a continued preference for a flower as a logo, and a desire to give the chrysanthemum a fresh new feel.
Following the meeting Kamekura designed a new modernist logo,and a bold new take on the flower, transforming it into a simplified geometric silhouette.
By introducing a series of circles in a ring shape, the designer added a feeling of a group whilst also continuing to allude to a flower.
Speaking of his logo, Kamekura said that the logo had “a harmony between Japanese elegance and a fluffy feeling.” The logo was used in a number of different colours, with each then representing the various hotels within the group.
Sun Logos
Radiant warmth is immediately called to mind when seeing sun logos. Warm summers, optimism that the winter will end, that there will be a new day to start over, energy and life. Such a rich world of meaning to draw on. Yes, it’s just a ball, but there are so many ways to capture the rays and generate a distinctive mark.
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