Transitional Logos
Learn about transition in logo design.
Transitional logos use a state change to play with notions such as growth, evolution and creation. This could be in stepped line thickness or differing heights, or smooth scaling.
Shozo Murase used changing heights in 1987 to allude to construction and city planning for his logo for Marumasa.
Sometimes these techniques are given a sense of dynamism through the addition of diagonal direction, or used to build concrete imagery such as trees to introduce a further conceptual layer and support distinction and memorability.
For Chungbuk Bank, Young Jae Cho & Kim Min combined differing circle sizes to create a tree, alluding to the growth of wealth.
Transitional logos often lend themselves well to companies that make and manufacture, those that distribute, educate, construct or offer wealth accumulation. For Telewest in 2001, North used line thickness and circles to suggest communication and distribution outwards.
Want more examples of transition used in logo design? Search ‘Transition’ on LogoArchive.
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