VSB Bank – What's the concept?
A look at the concept behind André Toet's 1989 logo for VSB Bank.
What’s the concept?
The second half of the 20th century saw the consolidation of spaarbanks in The Netherlands. This sought to create a group of more stable organisations. Some merged to become SBS Bank while five others formed Verenigde Spaarbank (VBS).
To coincide with this merger Dutch designer André Toet was commissioned to develop a logo for the newly formed VBS Bank.
With the intention of expressing the transition of five individual entities into one organisation, the designer devised a concept of five circles, interlinked and set into a chain to establish a single form. The configuration of these, a pentagonal formation, adds a further layer, the conveyance of a new found stability through the consolidation.
Heart Logos
Hearts, what’s to say. Love, care, respect. Something we certainly could do more of in the world today. As designers, it’s often a prerequisite for the creation of beautiful and well-thought out work. Designers often feel deeply, and the heart symbolises this, and it’s no wonder that the heart has often been used in logo design to convey these notions, and around services such as healthcare and community support, put also a passion for sport and the joy of giving.
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Great breakdown the use of interlinked forms to visually communicate unity and stability makes the concept both simple and deeply meaningful.
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This is a late-1980s symbol that anyone would never truly forget. I feel the energy and positivity surrounding that symbol loud and clear.