Logo Histories

Logo Histories

VSB Bank – What's the concept?

A look at the concept behind André Toet's 1989 logo for VSB Bank.

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Richard Baird
Apr 15, 2026
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What’s the concept?

The second half of the 20th century saw the consolidation of spaarbanks in The Netherlands. This sought to create a group of more stable organisations. Some merged to become SBS Bank while five others formed Verenigde Spaarbank (VBS).

To coincide with this merger Dutch designer André Toet was commissioned to develop a logo for the newl…

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