Yagai – What's the concept?

A look at the concept behind Akira Hirata and Koji Mori, 1986 logo for Yagai.

What’s the concept?

Yagei continues to manufacture a range of foods from its factories in Yamagata City, Japan, and has a distinct corporate philosophy made up of three parts.

‘Creation’ is to develop the market through new technologies and products. ‘Challenge’ is to challenge new fields and facilitate the personal-development of each employee. ‘Love’ is…