Yagai – What's the concept?
A look at the concept behind Akira Hirata and Koji Mori, 1986 logo for Yagai.
What’s the concept?
Yagei continues to manufacture a range of foods from its factories in Yamagata City, Japan, and has a distinct corporate philosophy made up of three parts.
‘Creation’ is to develop the market through new technologies and products. ‘Challenge’ is to challenge new fields and facilitate the personal-development of each employee. ‘Love’ is that the basis of health and eating habits is a warm human heart.
The three-part corporate philosophy of creation, challenge and love was brought to life by Akira Hirata and Koji Mori in 1986 through a new corporate identity program, and in a logo of three ovals that are arranged to form an abstract Y.
The theme of love and the Japanese origin’s of the company is added into the logo by way of a bright red. This stood the test of time, and remains in use today.
Extrusion Logos
Tessellation is the arrangement of forms, either loosely or tightly fitted, into a repeated pattern, sitting neatly beside one another or lock together to create a larger symbol. It relies on the multiplication of a single shape, with the original form gaining new meaning through its repetition and the emergence of secondary shapes.
This was used to great effect by Félix Beltrán to capture the patterning of tiles for Mosaicos. Tessellation has been used to represent companies that are engaged in mass production or offering integrated services.
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