Bata, Caterpillar & Citizens National Bank
Logo Histories' Research Archive Issue 18
Today, in Issue 18 of Logo Histories’ Research Archive we have elements from Canada shoe shop Bata by Design Research Unit, the identity created by Lester Beall for industrial machinery company Caterpillar and Young Jae Cho’s work for Citizens National Bank.
Research Archive is a look at some of the materials I’ve picked up to write Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes nearly 100 stories of logo design of the past (Free previews) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.
Have a great weekend.
All the best, Rich
Bata
Design Research Unit
1969, Canada
The Caterpillar Tractor Co.
Lester Beall
1967, USA
The Citizens National Bank
Young Jae Cho CI Research Group
1980, South Korea
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Next week on Logo Histories
Last week on Logo Histories, I shared the story of PAOS’ logo for Japanese tile and bathroom company INAX. Next week, it’s Kazumasa Nagai’s symbol for the Sapporo Winter Olympics. Don’t miss out on this and an archive of nearly 100 other Logo Histories.
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If you enjoyed reading Logo Histories also check out these projects:
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LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.