LogoArchive's Logo Histories

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Open to ideas
The concept of open and closed competitions in the 1960s and 1970s.
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Richard Baird
Change is the only constant
Claude Neon, Freddi Jaggi, Gottschalk+Ash, 1973
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Richard Baird
A mobile medium
Coordinated rollouts and the role of the vehicle liveries in rebrands.
Blue skies and bright sunshine
Mitsuo Katsui's 1972 logo for Kawasaki Shinkin Bank.
 • 
Richard Baird
A complex architecture
Lippincott & Margulies' 1972 logotype and CI for FMC
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Richard Baird
August 2023
The dynamic loop
Yūsaku Kamekura's 1984 logo for Nippon Telegraph & Telephone Corporation
 • 
Richard Baird
Breathing fire
Unimark International's 1971 logo and corporate identity for AGIP
 • 
Richard Baird
The spirit of the age
Walter Ballmer's 1971 logotype and corporate identity for Olivetti
 • 
Richard Baird
A hot triangle
PAOS and Masanori Umeda's 1984 logo and CI for Bridgestone
 • 
Richard Baird
Zooming ahead
Rei Yoshimura and PAOS' 1975 logo and corporate identity for Mazda
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Richard Baird
July 2023
A flower in bloom
Steff Geissbühler's 1977 logo for the Environmental Protection Agency.
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Richard Baird
Flying into the future
Chermayeff & Geismar's 1966 logo for Mobil
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Richard Baird
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