Logo Histories

Peace, Equality, and Prosperity

Valerie Pettis' 1975 logo for The United Nations Year of Women.

Jan 13 • Poppy Thaxter and Richard Baird

8

Benesse Logo, 1988

Shin Matsunaga & PAOS' 1988 logo and corporate identity for Japanese educational materials publisher Benesse.

Jan 8 • Richard Baird

14

1

November 2025

Rohm and Haas Logo, 1965

Clifford Stead Jr. and Lester Beall's 1965 logo for chemicals and plastics manufacturer Rohm and Haas.

Nov 11, 2025 • Richard Baird

13

Adidas Trefoil Logo, 1967

Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.

Nov 4, 2025 • Richard Baird

30

4

October 2025

HSBC Logo, 1983

Henry Steiner's 1983 logo for the HongKongBank.

Oct 28, 2025 • Richard Baird

19

2

5

Yokogawa Logo, 1986

Rei Yoshimura's 1986 logo for Yokogawa.

Oct 21, 2025 • Richard Baird

10

2

3

ICI Logo, 1969

Design Research Unit’s 1969 corporate identity for ICI.

Oct 14, 2025 • Richard Baird

16

1

3

ERCO Logo, 1976

Otl Aicher's logo for German lighting company ERCO.

Oct 7, 2025 • Richard Baird

17

1

3

September 2025

Metro Bilbao Logo, 1988

Otl Aicher's 1988 logo for Metro Bilbao.

Sep 30, 2025 • Richard Baird

17

1

3

Spar logo, 1970

Raymond Loewy's 1970 logo for Spar.

Sep 23, 2025 • Richard Baird

24

1

4

Shell Logo, 1971

Raymond Loewy's 1971 logo for British oil giant Shell.

Sep 16, 2025 • Richard Baird

23

1

4

Bata Logo, 1969

Design Research Unit's 1969 corporate identity for Bata.

Sep 9, 2025 • Richard Baird

28

1

2