Logo Histories

Tama Art University – What's the concept?

A look at the concept behind Takenobu Igarashi's 1995 logo for Tama Art University.

Feb 26 • Richard Baird

9

Classic Logo: Esprit, 1978

John Casado’s 1978 logo and Doug Tompkins, Tamotsu Yagi, Oliviero Toscani and Roberto Carra’s corporate identity for Esprit.

Feb 24 • Richard Baird

16

2

3

Ville de Montréal, 1981 – What's the concept?

A look a Ville de Montréal by Georges Hue, 1981.

Feb 19 • Richard Baird

17

2

Classic logo: Nortiz, 1984

Takenobu Igarashi & PAOS' 1984 logo for Noritz

Feb 10 • Richard Baird

14

2

1

Classic Logo: British Transport Docks Board, 1965

Ben John and Ed Stone's 1965 logo for British Transport Docks Board

Feb 3 • Richard Baird

19

2

2

January 2026

Minolta Logo, 1980

The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta.

Jan 27 • Richard Baird

21

1

3

November 2025

Rohm and Haas Logo, 1965

Clifford Stead Jr. and Lester Beall's 1965 logo for chemicals and plastics manufacturer Rohm and Haas.

Nov 11, 2025 • Richard Baird

13

Adidas Trefoil Logo, 1967

Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.

Nov 4, 2025 • Richard Baird

30

4

October 2025

HSBC Logo, 1983

Henry Steiner's 1983 logo for the HongKongBank.

Oct 28, 2025 • Richard Baird

19

1

5

Yokogawa Logo, 1986

Rei Yoshimura's 1986 logo for Yokogawa.

Oct 21, 2025 • Richard Baird

10

2

3

ICI Logo, 1969

Design Research Unit’s 1969 corporate identity for ICI.

Oct 14, 2025 • Richard Baird

16

1

3

ERCO Logo, 1976

Otl Aicher's logo for German lighting company ERCO.

Oct 7, 2025 • Richard Baird

17

1

3