It's a very fine logo as an abstract logo and brilliantly distilled from a chinese coin, the first coin. A shape that encompasses so well the values that it implies.
Timeless it is!
Did not know the colour version. It is nice but it got dated. It works very well in monochrome. The original blue shade is nicer than the currently used color.
Chermayeff & Geismar's (then BC&G now CG&H) work is always inspiring.
It's a very fine logo as an abstract logo and brilliantly distilled from a chinese coin, the first coin. A shape that encompasses so well the values that it implies.
Timeless it is!
Did not know the colour version. It is nice but it got dated. It works very well in monochrome. The original blue shade is nicer than the currently used color.
Chermayeff & Geismar's (then BC&G now CG&H) work is always inspiring.
Every time I read these short logo case studies I always learn something new. So well researched and well written. Amazing work Richard!
Great breakdown and analysis. So very enlightening. Thanks!