Just as the beehive buzzes

Josef Müller-Brockmann's 1960 logo for De Bijenkorf.

De Bijenkorf (literally, ‘the beehive’) is a Dutch high-end retailer and department store that was founded in 1870 by Simon Philip Goudsmit as a small haberdashery selling yarn and ribbons. Although the origins of the name are unknown, legend says that, just as the beehive buzzes, droves of people were expected to visit.