Retail

Corporate Identity for Supermarkets - From counter to shelf

How the rise of supermarkets changed the commercial value of coordinated brand identities.

Oct 26 • Richard Baird

Co-op France, 1966

Flexible, adaptable and warm – Raymond Loewy's 1966 logo for Co-op France

Mar 3 • Richard Baird

Growing up – Raymond Loewy's 1970 logo for Spar.

Jan 23, 2024 • Richard Baird

Better with Bata

Design Research Unit's 1969 corporate identity for Bata.

Dec 5, 2023 • Richard Baird

A reclining eight

Paul Persson & David Westman's 1968 logo for Kooperativa Förbundet

Dec 13, 2022 • Richard Baird

Rei Yoshimura & PAOS Inc's 1975 logo for Daiei.

Nov 15, 2022 • Richard Baird and Poppy Thaxter

Professor Richard Guyatt, Nick Jenkins, Ian Middleton and Jane-Ann Withers' 1973 logo for WHSmith.

Sep 27, 2022 • Richard Baird

It's all at the Co-op!

Lippincott & Margulies' 1967 logo for the Co-operative Great Britain

Sep 6, 2022 • Richard Baird

Just as the beehive buzzes

Josef Müller-Brockmann's 1960 logo for De Bijenkorf.

Jan 31, 2022 • Richard Baird

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