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Discover LogoArchive, the largest library of historical logos online. Be inspired by over 4000 carefully digitised logos from the past, with more added everyday.
To celebrate crossing the 4000 logo mark, I’m giving away 5 free 3 month subscriptions to LogoArchive. Just open this e-mail in Substack and share your favourite logo of all time (and why) in the comment section below. Free subscriptions will be chosen by me.
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Read about the latest brand identities for West Loop by Landor. Discover a decade worth of inspiration and design opinion from one of the longest running dedicated branding blogs in the world.
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Find historical brand assets from the likes of Hughes Airwest and Japan Post, alongside contemporary brands such as Paypal and Brooklyn Museum. Build better brands with Brand Archive.
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Trademarks, Symbolmarks & Logotypes In Japan, 1986-87 / 資料・マーク,シンボル,ãƒã‚´ã‚¿ã‚¤ãƒ—. Published by Graphic-sha Ltd. A book of Japanese corporate logos and logotypes.
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This is a very personal case but one of my favorite logos is probably the Carrefour logo. In France, everyone knows it because it must have lulled their childhood. Going shopping with your parents, standing in the cart and looking at this logo in all its forms: signs, packaging, jackets... Thinking about knowing it and finally discovering all its secrets much later: the arrows which indicate the past on the left and the future on the right, the colors of its country of design and finally, the biggest of all, the "C" which is is revealed in negative space. I went from dreaming of buying knights to buying baby diapers but I never got tired of this logo.
One of my favorite logos of all time is OneFootball by DesignStudio. It's dead simple, scalable, on brand, so smart and yet so well crafted right down to the line weight, angles and balance. It's the kind of logo design I wish I created! https://www.design.studio/work/onefootball
I too love your newsletters, RIchard. I always learn something new every time I read it! Thank you!