Logo Histories

Logo Histories

A fresh & youthful appeal

Yūsaku Kamekura's 1979 logo for Fuji Bank

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Richard Baird
Jan 10, 2022
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Fuji Bank Yusaku Kamekura 1979, Japan, Bank.
Logo, Fuji Bank, Yūsaku Kamekura, 1979, Japan

In an attempt to restore its preeminence, having been usurped from the top position by Dai-Ichi Kangyo Bank (DKB), Fuji Bank agreed to merge with Osaka-based Sanwa Bank in the late 1970s. However, the merger failed to win approval from the Ministry of Finance. Following this, the bank sought another approach …

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