1970s

The Other Worm Logo

Walter Landor’s 1974 logo for San Francisco Municipal Railway

Sep 3 • Richard Baird

Classic Logo: Olivetti, 1971

The story of Walter Ballmer's 1971 logotype for Olivetti.

Aug 31 • Richard Baird

Bicentennial Council – What's the concept?

The concept behind Lance Wyman & Bill Cannan's 1973 logo for the Bicentennial Council of the 13 Original States.

Jul 23 • Richard Baird

Classic Logo: Expo'74, 1972

Lloyd L. Carson’s 1972 logo for Expo'74

Jul 6 • Poppy Thaxter and Richard Baird

Classic Logo: Mondi Paper Co., 1970

John Rieben’s 1970 logo for Mondi Paper Company.

Jun 22 • Poppy Thaxter and Richard Baird

Classic Logo: Itaú, 1972

The story of Alexandre Wollner and Hugo Kovadloff's 1972 logo for Brazilian bank Itaú.

May 26 • Richard Baird

Classic Logo: Randstad

Ben Bos' 1967 logo for Dutch employment agency Randstad.

May 5 • Richard Baird and Poppy Thaxter

Classic logo: Channel 5 Boston Broadcasters

Wyman & Cannan’s 1972 logo for Channel 5 (Boston Broadcasters).

Apr 21 • Poppy Thaxter

Classic Logo: Esprit, 1978

John Casado’s 1978 logo and Doug Tompkins, Tamotsu Yagi, Oliviero Toscani and Roberto Carra’s corporate identity for Esprit.

Feb 24 • Richard Baird

Spar logo, 1970

Raymond Loewy's 1970 logo for Spar.

Sep 23, 2025 • Richard Baird

Shell Logo, 1971

Raymond Loewy's 1971 logo for British oil giant Shell.

Sep 16, 2025 • Richard Baird

Gillette Logo, 1970

Dr. Fritz Eichler and Stefan May's 1970 logo for The Gillette Company.

Aug 26, 2025 • Richard Baird

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