1970s

Raymond Loewy's 1970 logo for Spar

Jan 23 •

Raymond Loewy's 1971 logo for oil giant Shell

Dec 19, 2023 •

An ‘Omnimark’

Dr. Fritz Eichler and Stefan May's 1970 logo for The Gillette Company.

Nov 28, 2023 •

Saul Bass / Herb Yager & Associates' 1972 logo for Warner Communications

Oct 31, 2023 •

Uniformity within diversity

Otl Aicher's 1973 logo and corporate identity for ZDF

Oct 17, 2023 •

Change is the only constant

Claude Neon, Freddi Jaggi, Gottschalk+Ash, 1973

Sep 19, 2023 •

Blue skies and bright sunshine

Mitsuo Katsui's 1972 logo for Kawasaki Shinkin Bank.

Sep 12, 2023 •

A complex architecture

Lippincott & Margulies' 1972 logotype and CI for FMC

Sep 5, 2023 •

Unimark International's 1971 logo and corporate identity for AGIP

Aug 22, 2023 •

The spirit of the age

Walter Ballmer's 1971 logotype and corporate identity for Olivetti

Aug 15, 2023 •

Rei Yoshimura and PAOS' 1975 logo and corporate identity for Mazda

Aug 1, 2023 •

A flower in bloom

Steff Geissbühler's 1977 logo for the Environmental Protection Agency.

Jul 29, 2023 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts