Research: Fuji, Fuji Film & Tomato Bank
Logo Histories' Research Archive Issue 26.
In Issue 26 of Logo Histories’ Research Archive we have two ‘Fuji’ brands, one a retailer and the other a film and video manufacturer. The third is a convivial identity for ‘Tomato Bank’ designed by S. Ikkatsuoka, H. Tsukada, S. Akira and H. Yamada from 1989. You can see more of this on Brand Archive, our new Brand-focused and Pinterest-like platform for designers.
Research Archive is a look at some of the materials I’ve picked up to write Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes 100+ stories of logo design of the past (the biggest of its kind) (Free previews here) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.
Fuji
Kyotaro Iimori
1982, Japan, Retail
Fujifilm
Landor Associates
1980
Tomato Bank
S. Ikkatsuoka, H. Tsukada, S. Akira & H. Yamada
1989, Japan
See more: Brand Archive Case Study
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Logo Histories: TEPCO
Want more? Check out Nippon Design Center and Kazumasa Nagai’s brand identity for Tokyo Electric Power Company designed in 1987 which includes previously unseen concepts. Don’t miss out on this and a unique archive of 100+ other Logo Histories by subscribing here.
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If you enjoyed reading Logo Histories also check out these projects:
Brand Archive (Beta) – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.