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Extended Content: Eye, Bee, M
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Extended Content: Eye, Bee, M

Design Process and the IBM Stripes

Richard Baird
Jan 18, 2022
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Extended Content: Eye, Bee, M
www.logohistories.com
Logo, IBM, 1946–1956

Extended Content

Paid subscribers get access to bonus and extended content. In this post, read about Rand’s early understanding of the project, the design considerations that brought about the first iteration of the IBM logotype and the thoughts that led to the introduction of the stripes.

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