Welcome to another issue of LogoArchive’s ‘Brand Archive’, a collection drawn from our extensive image bank showcasing various aspects of corporate identity design from the past. From logo lock-ups to construction, from signage to packaging to vehicle liveries.
This week, we have the various Lawry’s logo lock-ups and holding shapes, signage and iconography for AGIP, a van livery from Lego and a set of Braun campaign posters using what was its updated logotype at the time. I recently picked up a book with some incredible Pepsi technical drawings from the 1965 update. Will share soon.
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Last week we covered the story of FHK Henrion’s KLM logo, and next week, we’ll share the Logo History of the AT&T bell by Saul Bass.
Have a great weekend.
All the best, Rich
Lawry’s
Saul Bass and Associates
1960, USA




AGIP
Salvatore Gregorietti
Unimark International
1971, italy




Lego
Rolf Lagersson,
1979, Denmark




Braun
Wolfgang Schmittel
1952, Germany.




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