Montedison – What's the concept?

A look at the concept behind Walter Landor Associates' 1971 logo for Montedison.

What’s the concept?

In the 1970s Italy’s Montedison Group was made up of nearly 200 companies. Its rapid growth and then merger with Montecatini had created internal communication difficulties, producing thousands of pieces of paper work.

Following the appointment of a new president in 1971 the company embarked on a series of internal restructuring progra…