A look at the concept behind Walter Landor Associates' 1971 logo for Montedison.
My understanding is that Landon fobbed Montedison off with a failed proposal for an airline. My mother worked at Montedison soon after the logo happened and that was the story within the company :-)
Fascinating
My understanding is that Landon fobbed Montedison off with a failed proposal for an airline. My mother worked at Montedison soon after the logo happened and that was the story within the company :-)
Fascinating