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Research: National, Olin & ZDF
Logo Histories' Research Archive Issue 18
In Issue 18 of Logo Histories’ Research Archive we have assets from the National corporate identification manual (known as Panasonic in Europe and North America), logo assets from chemical company Olin designed by Lippincott & Margulies and Otl Aicher’s identity for German broadcaster ZDF.
Research Archive is a look at some of the materials I’ve picked up to write Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes 100 stories of logo design of the past (Free previews here) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.
Lippincott & Margulies
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Logo Histories: Bridgestone
Want more? Check oout the logo history of Japanese tyre manufacturer Bridgestone. Don’t miss out on this and an archive of nearly 100 other Logo Histories.
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If you enjoyed reading Logo Histories also check out these projects:
Brand Archive (Beta) – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.