Research: Nikon, Gakken Kenkyusha & Hokkoku
Research: Nikon, Gakken Kenkyusha & Hokkoku
Logo Histories' Research Archive Issue 24
In Issue 24 of Logo Histories’ Research Archive I have picked out assets from Yusaku Kamekura’s brand identity for Japanese company Nikon designed in 1988. Also, symbols for Gakken Kenkyusha’s range of children’s pencils and Hokkoku’s 1989 brand identity designed by Shigeo Sato & Kazunari Nishida.
Research Archive is a look at some of the materials I’ve picked up to write Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes 100+ stories of logo design of the past (the biggest of its kind) (Free previews here) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.
Nikon
Yusaku Kamekura
1988, Japan
See more: Brand Archive Case Study
Gakken Kenkyusha (Children’s Pencil Range)
Naoko Yokoyama & Masao Arai
1975, Japan
To receive Logo Histories, our weekly stories about logos of the past, become a paid subscriber.
Hokkoku
Shigeo Sato & Kazunari Nishida
1989, Japan
If you would like to support this project, you can become a paid subscriber of Logo Histories, LogoArchive, or both. We also have a shop of historical design books and magazines, plus, a limited edition series of zines on the LogoArchive Shop. If you’re looking for help with your design research, also try our new platform Brand Archive.
Logo Histories: Claude Neon
Want more? Check out Gottschalk & Ash’s work for outdoor advertising company Claude Neon. Don’t miss out on this and a unique archive of over 100 other Logo Histories by subscribing here.
Subscribe today and receive new histories straight into your inbox each week. Subscribers to our paid newsletter also receive 10% discount from LogoArchive Shop.
If you enjoyed reading Logo Histories also check out these projects:
Brand Archive (Beta) – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.