Logo Histories

Logo Histories

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Mark Woodham & Allied international Designers' 1968 logo for The Royal Bank of Scotland.

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Poppy Thaxter
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Richard Baird
Mar 28, 2022
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Mark Woodham & Allied international Designers' 1968 logo for The Royal Bank of Scotland

In February 1968 it was announced that The Royal Bank of Scotland would merge with the National Commercial Bank to form The Royal Bank of Scotland Ltd. (RBS). As a result of this merger, the business would be much bigger, more diverse in its activities and complex in its corporate structure. Following a major reorganisation, members of the banking group became subsidiaries, and a new identity was required to unify the near-700 branches.

During this post-war era, identity had become an important way for banks to distinguish themselves from the competition. More high street banks emerged, giving customers the choice to ‘shop around’. RBS’ previous logo, a coat of arms, was respectable and a symbol of Scottishness. However, it was far from unique and failed to stand out from the coat of arms used by other banks and many other corporations.

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A guest post by
Poppy Thaxter
A designer, researcher, and writer with a soft spot for exciting insights and storytelling. A recent graduate with a Masters in Communication Design, my work is motivated by a curiosity for learning and sharing information.
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