Logo Histories

Logo Histories

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1960s

Shell Logo, 1971
Raymond Loewy's 1971 logo for British oil giant Shell.
Sep 16 • 
Richard Baird
18
1
Bata Logo, 1969
Design Research Unit's 1969 corporate identity for Bata.
Sep 9 • 
Richard Baird
24
1
Shell Logo Proposal, 1963
Yusaku Kamekura's 1963 unused logo proposal for Shell.
Jul 1 • 
Richard Baird
18
2
Mexico City Metro Logo, 1969
Pedro Ramírez Vázquez, Lance Wyman, Arturo Quiñones and Francisco Gallardo's logo and visual identity for Mexico City Metro.
May 6 • 
Richard Baird
23
3
Elf Logo, 1967
Jean-Marie Chourgnoz, Henry Chaney, Erich Brenzinger and Jean-Roger Rioux's 1967 corporate identity for Elf.
Mar 18 • 
Richard Baird
26
1
Sapporo '72 Logo
Kazumasa Nagai's 1966 symbol for the Sapporo Winter Olympic Games, 1972.
Jan 21 • 
Richard Baird
31
4
Fiat Logo, 1968
Armin Vogt and Jean Reiwald's 1968 logo and corporate identity for Fiat.
Dec 24, 2024 • 
Richard Baird
38
The ‘Hockey Stick’
Lippincott & Margulies’ 1964 logo for Eastern Airlines
Dec 17, 2024 • 
Poppy Thaxter
 and 
Richard Baird
17
3
Progress and harmony of mankind
Takeshi Otaka's 1965 logo for Osaka's Expo '70.
Dec 3, 2024 • 
Richard Baird
21
Kamekura's Shell
Yusaku Kamekura's 1963 unused logo proposal for Shell.
Nov 26, 2024 • 
Richard Baird
19
Aggressive and reliable
Lippincott & Margulies' 1962 logo for Royal Bank.
Sep 3, 2024 • 
Richard Baird
17
2
Essential and didactic
Bob Noorda's 1962 symbol for Milan Metro
Aug 27, 2024 • 
Richard Baird
17
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