A snowflake for Sarajevo
Miroslav Antonić Roko's 1978 logo for 1984 Winter Olympics
The 1984 Winter Olympics, officially known as the XIV Olympic Winter Games, or just Sarajevo '84, was held between the 8th and 19th of February 1984 in Sarajevo, Yugoslavia, now capital of Bosnia and Herzegovina. It was the first Winter Olympic Games to be held in a communist country, with the heavily-boycotted Moscow Summer Olympics paving the way in 1980.
Sarajevo delivered a compact proposal, winning out against Sapporo and Gothenburg. The former had already hosted a Winter Games and the latter’s distance between venues was seen as a disadvantage. As early as 1970, the authorities in Sarajevo planned to host the Winter Olympics, and this was part of a broader programme to develop the region into a sustainable winter sports centre.
The logo for the Sarajevo ’84 candidacy bid was designed by Miroslav Antonić Roko. Not uncommon for the time and place, Roko held down two jobs, working as both a graphic designer and lawyer.
Roko’s symbol design was used as part of the application submitted by the Yugoslav Olympic Committee to International Olympic Committee in 1977. This application was announced as the winner the following year, in May 1978. The first version of the logo can be seen in its original form on the cover of the application document ‘Candidate Host for XIV Olympic Winter Games’.